A Note from the Editor
For many of us, December is a frenetic time of year, packed with parties, community events and long to-do lists before the holidays. But traditionally, the winter solstice and the dark days of December called for a more withdrawn and reflective approach to the end of the year. In these modern times, experts suggest taking the time to look back on the year, whether it’s reviewing personal achievements or struggles or reconsidering business challenges. I’ve been working on doing it for HomeCare, asking three questions to help focus.
1. What are you proud of? Our brand has grown in 2024, adding a new employee and expanding our HomeCare Now newsletter from three times a week to five. We launched our digital edition on a new platform and also created a fresh new redesign of the print issue. It’s been demanding but a thrill to watch the entire team step up and master new processes.
2. What are you scared of implementing? In 2024, we moved from printing 10 issues a year to printing six and offering five additional digital-only issues. It was an exciting move for us and a way for us to meet the needs of both readers and advertisers who are looking for the convenience of digital. But as we move even more boldly into providing more of our content for you online while building out 12 issues of HomeCare a year, it’s a little anxiety inducing to create something new in the hopes we’re still meeting your needs as readers.
3. What is your priority going forward? To continue to offer you the best industry-specific and general information to help you run your business. That means staying on top of the trends and digging deep into the weeds when necessary, and connecting readers and experts in these pages—no matter the format.
You can help with that last one. Tell me if you have a homecare business problem (or two, or three) you’d like help solving! We’ll add it to our potential coverage list for 2025. Meanwhile, hope you have a wonderful rest of your year and the opportunity to take some time for reflection before the new year begins.
Happy holidays and, as always, thanks for reading!
Hannah Wolfson Editor, HomeCare Media
In-depth advice from industry experts
9 lessons for your business from an innovative AI pilot program for dementia
HomeCare® (ISSN# 0882-2700) is published by the Cahaba Media Group, PO Box 530067, Birmingham, AL 35253. Subscriptions are free of charge to qualified HME and home health workers. Publisher reserves the right to determine qualifications. ©2024 Cahaba Media Group, Inc. No part of this publication may be reproduced without the written consent of the publisher. The publisher does not warrant, either expressly or by implication, the factual accuracy of any advertisements, articles or descriptions herein, nor does the publisher warrant the validity of any views or opinions offered by the authors of said articles or descriptions. The opinions expressed are those of the individual authors, and do not necessarily represent the opinions of Cahaba Media Group. Cahaba Media Group makes no representation or warranties regarding the accuracy or appropriateness of the advice or any advertisements contained in this magazine. We welcome submissions. Unless otherwise negotiated in writing by the editors, by sending us your submission, you grant Cahaba Media Group, Inc., permission by an irrevocable license (with the right to license to third parties) to edit, reproduce, distribute, publish, and adapt your submission in any medium on multiple occasions. You are free to publish your submission yourself or to allow others to republish your submission. Submissions will not be returned.
