A Note from the Editor
My first visit to Medtrade was back at Medtrade Spring in 2019. This year, I’ll be returning with the HomeCare team, including our newest member, who will be attending for the first time. As we’ve been prepping her on what to expect, I’ve been reminded of what it felt like to approach the show with brand-new eyes, and what I’ve learned since:
1. The education is invaluable: Those sessions have taught me so much about how the industry works and what your pain points are. It’s a great way to decide what topics must be covered in these pages—and which experts to turn to for answers.
2. Take a ride: It’s worth taking the time to test drive something—a scooter, a wheelchair, a stairlift, a bed, etc. At the very least, it puts you in the perspective of the end user, who may see the world at a different angle than you.
3. Get to know the stories behind the products: I love the items that were invented by an individual as a labor of love—because they needed to solve a problem for a loved one with mobility, incontinence or other issues. They may spend years developing their product and investing their own savings, and this is their first shot at bringing it to market.
You can read more about what’s to come at Medtrade 2025 on page 26 and get in the mood for the show with our cover series on aging in place, which begins on page 16. Watch our newsletter and website to catch all of the news in the days and weeks after the show for those who aren’t going. And if you are, stop by Booth 240 to say hello to all of us, especially Juliana Frederick, our rookie teammate!
As always, thanks for reading!
Hannah Wolfson Editor, HomeCare Media
In-depth advice from industry experts
Understanding the expanding customer base for home modifications & how care needs expand as clients age
Managing payer relations, preparing for hospital-at-home programs, using the new HOPE tool & collaborating with MA plans—plus our 2025 economic forecast
HomeCare® (ISSN# 0882-2700) is published by the Cahaba Media Group, PO Box 530067, Birmingham, AL 35253. Subscriptions are free of charge to qualified HME and home health workers. Publisher reserves the right to determine qualifications. ©2024 Cahaba Media Group, Inc. No part of this publication may be reproduced without the written consent of the publisher. The publisher does not warrant, either expressly or by implication, the factual accuracy of any advertisements, articles or descriptions herein, nor does the publisher warrant the validity of any views or opinions offered by the authors of said articles or descriptions. The opinions expressed are those of the individual authors, and do not necessarily represent the opinions of Cahaba Media Group. Cahaba Media Group makes no representation or warranties regarding the accuracy or appropriateness of the advice or any advertisements contained in this magazine. We welcome submissions. Unless otherwise negotiated in writing by the editors, by sending us your submission, you grant Cahaba Media Group, Inc., permission by an irrevocable license (with the right to license to third parties) to edit, reproduce, distribute, publish, and adapt your submission in any medium on multiple occasions. You are free to publish your submission yourself or to allow others to republish your submission. Submissions will not be returned.
