March 2024
A NEW APPROACH TO AGING IN PLACE
The founder of Harbin Home Outfitters tackles home modifications with a holistic view—and advice from his grandfather
+ Why now is a good time to jump into the business
+ The latest remodeling trends to keep people at home
Dear HomeCare Readers,
Welcome to the brand new digital HomeCare! This has been an exciting project for our team that we've been working toward for many months: first redesigning the edition of the print magazine and then upgrading our digital delivery platform to ensure that you, the readers, have a great interactive experience. We’re excited to share it with you!
Our driving goal behind all the changes is to make it easier for you, the reader, to access our content. When we conducted a reader survey last year, a number of you told us you loved the print issue of HomeCare—and many said they favored the convenience of our digital edition. Now every issue of HomeCare will be available in this always-with-you format. Don’t worry—you’ll still find industry news, government affairs, the latest from our columnists and other experts, and product updates.
As for this issue, we’re focusing on how the pandemic remodeling boom—and a new generation of providers—is changing the home modification market. Our cover series starts here. We also have tips from our columnists on how to make sure you're on top of documentation for Medicare Advantage and how to prep to sell your business in this year's predicted rush of acquisition activity. There are stories focused on working with the disability community, educating incontinence product users and rotating your retail stock. And we’ve got a lot more great information inside.
One more note: If you’re at Medtrade, come say hello at Booth No. 733.
As always, thanks for reading!
CONTENT
Editor Hannah Wolfson | (205) 278-2825
hwolfson@cahabamedia.com Managing Editor
Meg Herndon | (205) 273-3058 mherndon@cahabamedia.com
Art Director
Jessi Tygielski
Digital Project Manager
Matt Hodges
Web Developer
Greg Caudle
ADVERTISING Associate Publisher
Jim Harmon | (205) 933-0333
jharmon@cahabamedia.com
Sales Development Representative
William Hall | (205) 306-1946
whall@cahabamedia.com
Client Services Representative
Susan Powell
spowell@cahabamedia.com CUSTOMER SERVICE Subscription Changes & Inquiries
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EDITORIAL ADVISORY BOARD
Cara Bachenheimer Chair, Government Affairs Practic,e Brown & Fortunato, P.C.
Jeffrey S. Baird
Chair, Health Care Group, Brown & Fortunato, P.C.
Mary Ellen Conway
President, Capital Healthcare Group
William A. Dombi
President, National Association for Home Care & Hospice
Louis Feuer
President, Dynamic Seminars & Consulting
Jim Greatorex
Vice President, VGM Live at Home
Mike Hamilton
Executive Director, ADMEA
Sarah Hanna
VP, Consulting Services, ACU-Serve Corp.
Seth Johnson
VP Government Affairs, Pride Mobility Products Corp.
Miriam Lieber
President, Lieber Consulting
Bradley Smith
Managing Director/Partner, Vertess
Publisher
Matthew G. Conroy
VP of Sales
Greg Meineke
VP of Finance Brandon Whittemore
Director of Content
Elizabeth Manning
Director of Operations
Laurie Tisdale
Director of Sales
Stacy Marshall Direct Mail and Inquiries to: PO Box 530067, Birmingham, AL 35253
Phone: (205) 212-9402
HomeCare® (ISSN# 0882-2700) is published by the Cahaba Media Group, PO Box 530067, Birmingham, AL 35253. Subscriptions are free of charge to qualified HME and home health workers. Publisher reserves the right to determine qualifications. ©2024 Cahaba Media Group, Inc. No part of this publication may be reproduced without the written consent of the publisher. The publisher does not warrant, either expressly or by implication, the factual accuracy of any advertisements, articles or descriptions herein, nor does the publisher warrant the validity of any views or opinions offered by the authors of said articles or descriptions. The opinions expressed are those of the individual authors, and do not necessarily represent the opinions of Cahaba Media Group. Cahaba Media Group makes no representation or warranties regarding the accuracy or appropriateness of the advice or any advertisements contained in this magazine. We welcome submissions. Unless otherwise negotiated in writing by the editors, by sending us your submission, you grant Cahaba Media Group, Inc., permission by an irrevocable license (with the right to license to third parties) to edit, reproduce, distribute, publish, and adapt your submission in any medium on multiple occasions. You are free to publish your submission yourself or to allow others to republish your submission. Submissions will not be returned.
