May 2024

BUILDING YOUR

DREAM TEAM

And more staffing tips from industry experts, including BAYADA's chief people officer on employee engagement PLUS: The 2024 Salary Survey is Here

Dear HomeCare Readers,

At his State of the Union address earlier this spring, President Joe Biden called out the need to bolster care at home. As we published this issue, the administration follows up by finalizing a rule that requires home- and community-based services (HCBS) providers to put 80% of their payments toward direct worker pay—although there are still many questions about how to make that happen.

To pay homecare workers more, reimbursement rates will have to increase. And there’s an interesting argument for doing so beyond the simple cost of business. According to the direct care advocacy group PHI, nearly half of direct care workers rely on public assistance like Medicaid and food assistance. That means that increasing HCBS funding to support salary hikes would be offset if those workers no longer rely on federal and state programs. LeadingAge estimates that raising direct care wages could reduce the percentage of direct care workers using public assistance by 16.8%, which would translate to a savings of $1.6 billion. And then there are multiple other benefits, including continuity of care, improved training and professionalism, and, ultimately, better outcomes for patients and clients.

Of course, there’s a lot more to mastering staffing than just salaries. In this month’s issue, we hear from several business leaders on how to engage employees and shape company culture to help win the work war. Our cover series starts on page 20. Before that, beginning on page 15, we bring you the results of our annual salary survey, which dives into data from our readers on salaries, benefits, hiring changes and more.

As always, thanks for reading!

CONTENT

Editor Hannah Wolfson | (205) 278-2825

hwolfson@cahabamedia.com Managing Editor

Meg Herndon | (205) 273-3058 mherndon@cahabamedia.com

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Jessi Tygielski

Digital Project Manager

Matt Hodges

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Greg Caudle

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Susan Powell

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EDITORIAL ADVISORY BOARD

Cara Bachenheimer Chair, Government Affairs Practic,e Brown & Fortunato, P.C.

Jeffrey S. Baird

Chair, Health Care Group, Brown & Fortunato, P.C.

Mary Ellen Conway

President, Capital Healthcare Group

William A. Dombi

President, National Association for Home Care & Hospice

Louis Feuer

President, Dynamic Seminars & Consulting

Jim Greatorex

Vice President, VGM Live at Home

Mike Hamilton

Executive Director, ADMEA

Sarah Hanna

VP, Consulting Services, ACU-Serve Corp.

Seth Johnson

VP Government Affairs, Pride Mobility Products Corp.

Miriam Lieber

President, Lieber Consulting

Bradley Smith

Managing Director/Partner, Vertess

Publisher

Matthew G. Conroy

VP of Sales

Greg Meineke

VP of Finance Brandon Whittemore

Director of Content

Elizabeth Manning

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Stacy Marshall Direct Mail and Inquiries to: PO Box 530067, Birmingham, AL 35253

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HomeCare® (ISSN# 0882-2700) is published by the Cahaba Media Group, PO Box 530067, Birmingham, AL 35253. Subscriptions are free of charge to qualified HME and home health workers. Publisher reserves the right to determine qualifications. ©2024 Cahaba Media Group, Inc. No part of this publication may be reproduced without the written consent of the publisher. The publisher does not warrant, either expressly or by implication, the factual accuracy of any advertisements, articles or descriptions herein, nor does the publisher warrant the validity of any views or opinions offered by the authors of said articles or descriptions. The opinions expressed are those of the individual authors, and do not necessarily represent the opinions of Cahaba Media Group. Cahaba Media Group makes no representation or warranties regarding the accuracy or appropriateness of the advice or any advertisements contained in this magazine. We welcome submissions. Unless otherwise negotiated in writing by the editors, by sending us your submission, you grant Cahaba Media Group, Inc., permission by an irrevocable license (with the right to license to third parties) to edit, reproduce, distribute, publish, and adapt your submission in any medium on multiple occasions. You are free to publish your submission yourself or to allow others to republish your submission. Submissions will not be returned.

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