A Note from the Editor
A lot has changed about homecare in recent years, from the use of technology to federal regulations. Perhaps one of the biggest changes is the way customers now have power—or expect to have power—over their choice of health care services and providers. “Consumers are more empowered, informed and engaged in their health care today, and the expectations of a consumer-centric experience drive their choices,” the branding agency ChappelRoberts said in its report, “Unlocking Consumer Insights for Healthcare Marketing Success.” “Simply put, they control their health care decisions, and not leveraging that fact can limit your brand’s growth.”
The report lists the top three values that health care decisionmakers lean on when making choices:
· Preserving their own or their loved ones’ personal safety, no matter the environment
· The welfare of their family and friends—even placing caring for others ahead of themselves
· Being reliable and trustworthy and there for loved ones when they need help
How do you ensure that potential customers and patients know you can fulfill their needs? A lot of that comes down to having a well thought out marketing and sales strategy. In this issue’s cover story, we bring you expertise on both of those—as well as some great pointers on how to make sure your storefront isn’t turning customers off.
We’ve also got a look at what’s coming down the road with e-prescribing, hospice, pediatric nursing and more—including an update from the American Association for Homecare on grassroots priorities and how you can make a difference in Washington.
We’ll be heading to Tampa for the National Association for Homecare and Hospice Expo and are looking forward to it! Look for us there. As always, thanks for reading!
Hannah Wolfson Editor, HomeCare Media
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