OPEN HOUSE or Bust!

By Darian Armer, Maura Keller, John McCurry, Ronnie Wendt & RV PRO staff

All photos courtesy of corresponding OEMs

FOREST RIVER

COACHMEN RV

Coachmen American Spirit

American Spirit

Newly introduced in May of this year, American Spirit sees new floorplans in Ultra-Lites, Bijous, DLX and Compact floorplans for 2027.

“American Spirit travel trailers are built for those who see the road as an open invitation. Wide open highways, hidden campgrounds and spontaneous stops along the way define the journey. A Coachmen RV dedicated lineup for the United States, American Spirit brings a bold expression of a proven platform, designed for travelers ready to go further and experience more,” says Marketing Manager Allison Winters.

American Spirit was built on the trusted Northern Spirit foundation, she says.

”Every model combines lightweight towability with smart, efficient design. Thoughtful layouts, intuitive storage and purpose-driven features make it easy to travel without overthinking it. From flexible couple’s coaches to spacious bunkhouse floorplans designed for longer stays, American adapts to every kind of adventure,” she says.

New standards include Camping Simplified features: Max Bed Storage Sky View front cap with LED strip lights, on-demand tankless hot water heater, 6-foot, 11-inch interior height, Twice Cool dual ducted air conditioning, 10-cubic-foot 12-volt refrigerator, three-burner cooktop, pet bowls (per floorplan), under bench dinette storage (per floorplan), fishing pole storage in front pass through, Easy Up quick connect

3/4-inch stabilizer bit and 200-watt solar panel with a 30-amp charge controller.

Winters says American Spirit is embracing the trends they’re seeing in 2027 of camping with emphasis on being pet-friendly, family-friendly and affordable. Affordability being something she says she sees the market moving toward.

“Guided by the Camping Simplified philosophy, American Spirit is designed to remove friction from the travel experience. Setup is easier, systems are smarter and every feature works to give you more time outside and less time managing the details,” she says. “With dependable performance, modern styling and a focus on comfort and usability, American Spirit delivers a travel experience that feels effortless and rewarding. It is more than a trailer. It is your way to explore the U.S. with confidence, freedom and the flexibility.”

Coachmen Shasta 521CK

Shasta Travel Trailers

There’s a new lineup for Shasta travel trailers this year, including five new floorplans: 34DQTS, 34UBH, 28BHS, 33DS and 30RKS, all with a new interior and exterior look. New standard features include BRAWN Built Sidewalls, 0.030-inch aluminum exterior skin, aerodynamic radius front profiles, R-7 fiberglass insulation in all walls and floors and Roof Tufflex PVC roof material with a lifetime limited warranty.

“Built with BRAWN, Shasta takes a bold step forward with the introduction of the all-new BRAWN wall system. Moving beyond traditional wood-framed walls held together with staples and jigs, BRAWN features a precision-engineered, single-piece construction that brings new strength and durability to the category,” says Winters. “This advanced sidewall system is proudly built in the USA and sets a new standard for performance in introductory level travel trailers. BRAWN is more than just a structural upgrade. It represents a shift toward smarter, tougher construction that gives RVers confidence and peace of mind on every journey. By integrating this cutting-edge technology, Shasta redefines what buyers should expect in an introductory level trailer and reinforces its commitment to quality, consistency and long-term value.”

With an 8-foot exterior width and 82-inch interior height on all models, Shasta travel trailers not only feel spacious, but actually are.

Winters says other standard features new for 2027 include blackout shades in the bedroom, box valances in the living area and bedroom, USB charging stations throughout, cable TV hookup in the living area, underbed storage with baskets, sink covers, range hood with exhaust fan, decorative backsplash, Wi-Fi prep, motion sensor lights and skylights. A flip-down storage rack adds convenience for carrying bikes, coolers or extra gear.

Just as in other Coachmen products, Winters says they are moving toward affordable RVing for 2027 and the foreseeable future.

“Shasta Travel Trailers by Coachmen RV have been part of the American camping experience since 1941, trusted by generations of travelers to deliver quality, value and adventure. With a legacy built on simplicity and reliability, Shasta continues to offer lightweight, easy-to-tow travel trailers designed for campers who want to explore more and worry less.”

Compact Shasta 18FQ

Concord Luxury Class C

Coachmen RV is reintroducing its Concord Luxury Class C motorhome line, returning to the market this summer with an updated design, expanded floorplan options and a renewed focus on craftsmanship and customer experience.

“Originally known for its upscale approach to Class C motorhomes, Concord returns as a design-forward touring platform within the Coachmen motorized lineup,” says Winters. “The Class C motorhome has been refined for travelers seeking elevated finishes, modern technology and confident drivability in a manageable coach size.”

The Concord is built on the Ford E-450 chassis, including the two newly introduced floorplans: 321DS powered by a 7.3L V8 engine, and the 320SS.

Concord is equipped with an air ride suspension system designed to enhance ride quality and stability, contributing to an exceptionally smooth driving experience on highways and long-distance trips.

Aerodynamic fiberglass front and rear caps improve airflow while contributing to both performance and curb appeal. Dual 15,000-Btu AC units paired with 50-amp electrical service support consistent interior comfort across a wide range of climate conditions.

Concord models feature 2-inch-thick sidewalls, floors and ceilings, constructed with dual layers of Azdel composite panels for added durability and moisture resistance.

Select models offer the power inclining residential king bed, allowing for adjustable comfort while sleeping, relaxing or viewing the bedroom entertainment center.

Key components are produced within a dedicated facility on the Coachmen campus, supporting consistency across chassis modification, lamination, component assembly, full body paint and final installation of hydraulic leveling jacks.

“This integrated approach carries through the entire building process. It allows production teams to maintain quality control throughout, resulting in a motorhome designed for long-term reliability and performance. That same attention to detail is reflected inside the coach.”

Inside, you’ll find high-gloss cabinetry, solid-surface countertops, contemporary lighting, premium upholstery options and integrated entertainment systems.

“Floorplans are designed to maximize usable traveling space through strategic slideout configurations while maintaining a proportionate exterior suited for touring,” says Winters. “To complement the design and construction, driver-assistance technology and touch screen coach management systems further support ease of operation and overall ownership experience.”

The multiple floorplan options available in the Concord lineup are unique to different travel styles, including layouts designed for couples as well as touring-focused configurations.

“The new Concord lineup includes updated floorplans focused on drivability, usable space and a more intuitive layout for daily use,” she says.

See Coachmen’s entire new lineup at Open House this year at the Coachmen RV Display.

Coachmen Concord Class C

EAST TO WEST MOTORIZED

Packing a lot of features into one floorplan and new for 2027 is the Super C Bravado 35KB. This model is built on a Ford F600 4x4 diesel chassis and is designed with thoughtful interiors and durable materials.

The 35KB floorplan features a king bed, dual pane windows with integrated day/night shades, an 8,000-watt diesel generator, two lithium batteries, a 36-inch by 36-inch shower, two 200-watt solar panels and power theater seats. The cab-over-bunk measures 53 inches by 96 inches, and a TV is located over the dinette.

National Sales Manager Rob Schwindaman says the most successful features this year have been the features on the E450 floorplans, including 50 AMP/15K AC with heat pump in the living room and 13.5 AC in the bedroom with a 6,000-watt generator.

For the upcoming year, he says new full body paints for Entrada, Alita and Bravado will catch dealer’s and customer’s eyes alike.

He also says the brand is capitalizing on customers’ desire for a smooth ride in 2027 and doing so with the Precision ride option, which is an upgraded suspension system including Bilstein shock absorbers and Hellwig sway bars.

Looking at this year’s market and ahead to next year as well, Schwindaman says, “The market is challenging, but our industry is very resilient and we will persevere.”

You can find East to West on display at the Forest River site at 29861 U.S. Highway 33 during Open House.

Prime Time RV

Avenger

New this year for Avenger is the 25RKM floorplan, featuring a rear kitchen layout.

“Rather than introduce the standard rear kitchen that most brands have offered for years, we sought out retail and dealer feedback to determine what features mattered most, as well as what concepts they wanted to see come to life,” says Avenger Sales and Product Manager Spencer Kaylor. “The end result is a sub-30-foot unit that offers a true entryway into the unit.”

That entryway has it all. It offers a coat closet (complete with washer/dryer prep), a bench with shoe storage underneath, coat hooks and catch-all storage above.

Once a person passes through the entryway, they are met with dual 72-inch windows across the rear and camp sidewalls, providing unparalleled views from the inside. The kitchen offers robust countertop space with integrated dining space.

The living room area is complete with a 40-inch LED TV, electric fireplace and jackknife sofa (theater seat option available).

“Despite the overall length coming in at the all too important sub-30-foot mark, there was no sacrifice in space in either the large bathroom or the standard configuration bedroom, complete with a camp king bed and a massive 36-by-36-inch camp side window,” says Kaylor.

Other new floorplans under the Avenger lineup for 2027 include the 17RDX, a new single-axle layout featuring a large rear U-shaped dinette, a bathroom with all the amenities RVers are looking for and true walk-around bed.

The 20RBS is a new concept with a rear bath layout coming in under 26-feet in total length. Similar to the 25RKM, it offers an abundance of countertop space with integrated dining and a 40-inch LED TV. The layout offers viewing angles from either the bed or sofa.

The 23DBX is a new entry-level, nonslide bunk model featuring two double-over-double bunks, a dinette, a sofa and the camp king bed. This unit also comes in under 30-feet in total length.

Kaylor says 2026’s top seller for Avenger was the 26DBS.

”I expect it to be this upcoming year as well. The price and features set that this unit offers allows it to be one of the best values in the market,” he says.

As for what he expects to see in trends for 2027, Kaylor says the biggest trend is a continuation of what he’s seen since the COVID-19 pandemic.

”Customers are gravitating toward the best value, rather than just the lowest price,” Kaylor says.

You can find Avenger on display within the Cherokee Group at the Forest River site at 29861 U.S. Highway 33 during Open House.

Crusader | Sanibel

Prime Time RV’s Crusader and Sanibel both see new floorplans in 2027, including the 2SUITE and FAM37 in Crusader, and 39ESTATE and 40BUNK in Sanibel.

Crusader’s 2SUITE features two bedrooms and two full baths with a loft and projector in the second bedroom. The FAM37 features a front bunk with two full baths, a U-shaped kitchen and a sectional sofa with recliners.

Sanibel’s 39ESTATE features a rear kitchen and a bath and a half with laundry room and walk-in closet. Sales Manager Mark Baskerville says the 40BUNK is the new and improved two-full-bath version of Sanibel’s staple front bunk.

New standard features include an AC package of two 18,000-Btu Furrion Chill Cubes and one 15,000-Btu in Sanibel. Crusader gets one 18,000-Btu Chill Cube and two 15,000-Btu. Standard appliances include an 18.5-cubic-foot refrigerator, 30-inch microwave, a 24-inch four-burner range, accessory sink and standard camp king bed.

“We’re very proud to say that we don’t have optional features because they all already come standard,” says Baskerville.

He says the most successful models and features for this year were the 38LAUNDRY in Sanibel and Crusader’s FAM37.

“The 38LAUNDRY has become the new 39ESTATE and is the finalized version of our very successful rear kitchen with laundry room/half bath, walk-through double vanity bath, and massive walk-in closet,” Baskerville says. “FAM37 Crusader has become an industry standout in the front bunkhouse segment with two full bathrooms and a bunkroom that is both fun and functional. Upgrades to this floorplan include a massive dual wardrobe in the main bedroom.”

Baskerville says they are having success with unique floorplans that still have “tried-and-true” concepts that campers care about.

“We aim to capitalize in model year 2027 by continuing to be feedback focused, listening to our dealers and campers, and striving for innovation that is functional first. We believe the market is faring well. All things considered, Sanibels and Crusaders from the 2026 model year have some of the best turn times in the industry,” he says.

Part of the strategy for Crusader and Sanibel is to offer only a few floorplans to dealers.

“We want to keep our lineup thin and offer simply the best floorplans,” he says. “We read the comments. Please let us know what floorplan we need to run next.”

Sunseeker | Forester

Class C Motorhomes

Sunseeker and Forester will each debut two new floorplans at Open House this year: Sunseeker debuts 3150 and 2530, and the Forester debuts the 3151 and the 2531.

The Sunseeker 3150 and Forester 3151 feature the new super sofa Lounger King Bed, entry coat closet, larger windows and a shower 30% larger than in a standard Class C.

“It has a great kitchen in terms of both storage and counter space,” says Product Manager Kary Katzenberger.

For a smaller footprint, the new Sunseeker 2530 and Forester 2531 are under 26 feet, with a great kitchen space, and a twin bed feature that converts to a 90-by-72-inch king bed.

For the outdoor enthusiasts, there is exterior storage with room for kayaks, e-bikes and camping equipment.

New for 2027, all units will be equipped with Starlink prep. The new Sunseeker 2030 and Forester 2031 are built on the Ram ProMaster cutaway that debuted last year, and Katzenberger says that design is doing very well.

“These units are designed for outdoor enthusiasts,” he says. “It’s a smaller affordable unit designed for people on the move.”

While there aren’t any major exterior changes for 2027, the interiors of Sunseeker and Forester get complete makeovers.

Katzenberger says in terms of the market and 2027 trends, he’s expecting to see smaller units as business is tough and might be tight for the next year.

“Our goal is to build the best, most affordable unit on the market,” says Katzenberger.

Attendees can see Sunseeker and Forester at the Forest River site at 29861 U.S. Highway 33 during Open House.

Wolverine Luxury Fifth Wheels

Debuting for model year 2027, the all-new Wolverine Luxury Fifth Wheels will be on display at this year’s Open House, with two floorplans: the 32JF and the 36BC.

The 32JF is a rear kitchen/mid-living layout with a large L-sofa, 65-inch TV, dishwasher, residential range and 19-cubic-foot refrigerator.

Product Manager Jeffrey Cripe says the unit is built on the Colossal Chassis with a CURT Helux pin box, auto level, Road Armor suspension and frameless square windows.

The 36BC is also a rear kitchen/mid-living floorplan with a large L-sofa, mid-bunk/flex room, 65-inch TV, dishwasher, residential range and 19-cubic-foot refrigerator.

Similar to the 32JF, it is built on the Colossal Chassis with a CURT Helux pin box, auto level, Road Armor suspension and frameless square windows. It features three air conditioners to keep customers cool wherever they travel.

“This is an all-encompassing, full-featured brand,” Cripe says. “We’ve done plenty of research as to the equipment load and customer needs so no options are necessary. There’s no confusion to the customer and [dealers] can make a sale quickly.”

Cripe says these are just the first two of five to six models to round out the Wolverine lineup.

Forest River Wolverine

Click here for Open House Part 2

TABLE OF CONTENTS

RV Dealers

Where Service Takes Priority

RV Aftermarket

The Best Control System Is the One You Forget You Have
Winterization Done Right: Prevent Post-Storage Problems Before They Start
Preventing Costly Freeze Damage: RV Winterization Best Practices

Features

Open House or Bust: Model Year 2027 Preview

Running the Business

Back End or Backbone?
The Magic of a Great Meet & Greet
4 Strategies for Managing Long Sales Cycles

Departments

Editor's Letter
News
Special Product Focus
Product Highlights
Pit Stop
Ad Index

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