Keeping ’Em In Stitches
Stitchcraft Interiors has been perfecting custom interiors for nearly five decades.
By Maura Keller | Photos by Jadan.media/courtesy Stitchcraft Interiors
Having been in business close to 50 years, Stitchcraft Interiors views every project as both a technical challenge and a creative opportunity. (Photo by Contemporary Visual Arts/courtesy Stitchcraft Interiors)
Walk into Stitchcraft Interiors in Corona, California, and it quickly becomes clear that this is far more than a traditional upholstery shop. The space hums with activity—CNC routers carving with precision, industrial sewing machines steadily stitching and skilled craftsmen moving between workstations with practiced focus.
It’s a place where artistry and engineering intersect, and where every project is treated as both a technical challenge and a creative opportunity. At the center of it all is founder and chief designer Revo Reeves, whose nearly five decades in the industry have helped shape not just his company, but the broader landscape of automotive interior design.
“Stitchcraft Interiors is a world-class automotive interior design and fabrication company specializing in custom interiors, upholstery, restoration and advanced interior engineering,” Reeves says. “For nearly five decades, Stitchcraft has built a reputation for combining traditional craftsmanship with modern technology.”
That balance between time-honored skill and cutting-edge capability has become the defining characteristic of the shop, allowing it to remain both relevant and influential in an industry that continues to evolve.
A SIMPLE PHILOSOPHY BY DESIGN
The company’s origins date back to 1978, when Reeves founded Stitchcraft with a philosophy that was simple in concept but ambitious in execution: the interior of a vehicle should receive the same level of attention as its exterior.
At the time, much of the custom automotive world focused on paint, bodywork and performance, leaving interiors as an afterthought. Reeves saw an opportunity to shift that mindset, elevating interior design into a central component of a vehicle’s overall identity.
“We believed the interior deserved the same level of design, engineering and craftsmanship,” he explains, a perspective that would ultimately set Stitchcraft apart.
Revo Reeves and his dog, Sema, hard at work creating custom interiors.
Over time, that philosophy translated into a body of work recognized for its innovation, complexity and attention to detail. As the shop’s reputation grew, so did its ability to take on increasingly sophisticated projects, many of which pushed the boundaries of what was possible in automotive interiors.
“Our reputation has been built through decades of consistent quality, innovation and attention to detail,” Reeves says, noting that the company has completed well over 1,000 custom interiors, many of which have become industry reference points. These projects are not simply upgrades or restorations—they are fully realized environments that redefine how drivers and passengers experience a vehicle, he notes.
That growth recently prompted Stitchcraft to move after nearly 15 years in a 5,000-square-foot shop in nearby Westminster, California. The new, 20,000-square-foot location in Corona not only increased the shop’s upholstery area by a factor of three, but it is also strategically located within partner company Rock Bottom Custom Design’s facility.
“We’re here to design and build top-quality bespoke leather interiors for Rock Bottom’s custom builds, while also developing interior parts, components and complete interior packages for the Ford Bronco and Chevrolet K5 Blazer aftermarket,” says Reeves. “We are leveling up to help grow Rock Bottom’s brand of Broncos and Blazers, and that’s allowing Stitchcraft to create aftermarket interiors for these same vehicles for customers worldwide.”
After years in Westminster, California, the company recently moved into a 20,000-square-foot facility in Corona that also houses partner company Rock Bottom Custom Design.
The shop handles everything from complete custom interiors and seat design to door panels, dashboards, consoles, carpets, headliners, trunk builds and audio fabrication.
A SEAT ON THE GLOBAL STAGE
That commitment to excellence has also led to widespread visibility, with Stitchcraft’s work appearing in hundreds of magazine features and on a range of television programs, including “Overhaulin’,” “Monster Garage,” “Chop Cut Rebuild,” “Rides” and “Wheeler Dealers.” Collaborations with high-profile builders such as Chip Foose, Jesse James and Noah Elias further expanded the company’s reach, positioning it as a trusted partner in some of the industry’s most ambitious builds.
One of the most defining chapters in the company’s history came through its involvement with the Toyota Supra vehicles associated with “The Fast and the Furious” movie franchise, a project that moved Stitchcraft beyond the boundaries of the automotive aftermarket.
“Those cars became global icons and helped introduce an entire generation of enthusiasts to the world of custom cars,” Reeves says. “Being involved in interiors connected to those vehicles gave Stitchcraft a place in automotive pop culture history.”
TO INTERIORS & BEYOND
Today, Reeves’ Stitchcraft Interiors (stitchcraftinteriors.com) offers a range of services that reflect both its heritage and its forward-looking approach. The shop handles everything from complete custom interiors and seat design to door panels, dashboards, consoles, carpets, headliners, trunk builds and custom audio fabrication.
“We also engineer interior components and develop aftermarket interior kits for classic and performance vehicles,” Reeves explains—kits that let enthusiasts incorporate high-level design into their own builds.
The shop’s capabilities even extend beyond the automotive world, with the team designing and fabricating custom acoustic panels and wall treatments for high-end home theaters. The company built a home theater for singer Britney Spears and a music studio for the nephew of actor John Stamos, Reeves notes.
The company’s origins date back to 1978 and a philosophy that the interior of a vehicle should receive the same level of attention as its exterior.
Stitchcraft’s work has appeared in hundreds of magazine features, a range of television programs and the “The Fast and the Furious” movie franchise. (Photo by Contemporary Visual Arts/courtesy Stitchcraft Interiors)
This diversification reflects a broader understanding of interior design as a discipline that transcends industries, applying the same principles of form, function and craftsmanship across different environments.
Whether working on a custom car or a luxury home space, the goal remains the same—to create interiors that are both visually striking and highly functional.
TECHNOLOGY TAILORED TO TRADITIONAL CRAFTSMANSHIP
Central to achieving that goal is Stitchcraft’s integration of advanced technology into its workflow. The shop is equipped with CNC routers, automated cutting systems, CAD pattern development tools, lasers, 3D scanners and printers, and other digital manufacturing technologies that enable a high degree of precision.
“Our shop integrates modern fabrication technology to push the boundaries of what is possible in interior design,” Reeves says, adding that the tools enhance rather than replace traditional craftsmanship by allowing skilled artisans to execute their vision with greater accuracy and consistency.
Despite its technological capabilities, Stitchcraft remains intentionally small, with a team of approximately four to six highly skilled craftsmen. This approach ensures that every project receives the attention it deserves while maintaining the level of quality the company is known for.
“Automotive upholstery is a craft that takes years to master, so we focus on quality and specialization rather than large staffing numbers,” Reeves notes.
The result is a cohesive team that brings precision and expertise to every build.
As the shop’s reputation has grown, so has its ability to take on increasingly sophisticated projects, many of which push the boundaries of what’s possible in automotive interiors.
BUILDING RELATIONSHIPS
At the heart of the business is a strong emphasis on relationships, and particularly the trust customers place in the Stitchcraft team. For many clients, a vehicle represents more than transportation—it’s a personal expression or a long-term passion project.
“When someone brings their project to Stitchcraft, they’re not just hiring an upholstery shop; they’re trusting us to help bring their vision to life,” Reeves says.
That trust is built through a collaborative process that combines client input with design expertise, resulting in highly personalized, expertly executed interiors.
The company’s presence at the SEMA Show has played a significant role in showcasing that work. Since 2000, Stitchcraft has participated in the event, collaborating with major manufacturers such as Mazda, Ford and General Motors, while using the platform to push creative boundaries.
“SEMA has always been a platform for us to showcase the future of interior design,” Reeves explains. For 2025, the company unveiled a widebody 1994 Toyota Supra build featuring extensive in-house design, fabrication, lighting and interior work.
SEEING IS BELIEVING
As the company has grown, so too has its customer base, evolving from primarily local enthusiasts to a diverse mix of collectors, builders, restoration specialists, manufacturers and media personalities. The expansion has been fueled by increased visibility through magazines, television and social media.
When telling its story, rather than concentrating solely on finished builds, Stitchcraft emphasizes the process behind the work.
“We focus on documenting the craftsmanship—patternmaking, fabrication, sewing and design,” Reeves says. “People enjoy seeing what goes into building a world-class interior.”
The authenticity has helped the brand connect with a global audience while reinforcing its reputation for quality. Even with that reach, however, Reeves notes that some aspects of the business have remained consistent.
“Word of mouth has always been our most powerful marketing tool,” he says, pointing out that the impact of seeing a finished interior in person often outweighs traditional advertising. Industry events, media exposure and collaborations continue to play important roles as well, he adds, but the work itself remains the most compelling form of promotion.
The development of interior components and kits represents an opportunity for the future. (Photo by Contemporary Visual Arts/courtesy Stitchcraft Interiors)
TRAINING THE NEXT GENERATION
Like many specialized trades, automotive upholstery faces challenges related to workforce development, with fewer young people entering the field. Reeves views this as a concern, as Stitchcraft itself is currently experiencing issues finding an experienced upholsterer to join the team as the company continues to expand.
But, with the challenge, he also sees it as an opportunity, leading Stitchcraft to invest heavily in mentorship and training.
“We believe strongly in training the next generation of builders and giving young craftsmen the opportunity to learn through hands-on experience,” he says. The company is also developing educational programs aimed at teaching advanced upholstery, fabrication and interior design techniques, helping ensure the craft continues to evolve.
LOOKING AHEAD
Collaboration remains another cornerstone of the company’s success, with Stitchcraft frequently working alongside builders, designers and manufacturers to bring complex projects to life. Such partnerships allow multiple specialties, from fabrication and paint to performance and interiors, to come together in a cohesive way, resulting in vehicles that are greater than the sum of their parts.
“These partnerships allow multiple specialties to come together to create truly exceptional vehicles,” Reeves says.
Looking ahead, Reeves is focused on continuing to build world-class custom interiors, expanding into aftermarket product development and preserving the craft through education. The development of interior kits and components represents a significant opportunity, enabling enthusiasts to access Stitchcraft-level design in their own builds while ensuring the knowledge behind that work is passed on to future craftspeople.
For Reeves, however, the most rewarding aspect of the business remains the creative process itself.
“Interior design blends art, engineering and craftsmanship,” he says. “You start with an idea, develop it into patterns and materials, and eventually create something people interact with every time they drive the car.”
