Why would anyone want to work for you?
Key steps to employee retention
By Marshall Atkinson
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If there is one thing I constantly hear from shop owners, it is that they struggle to find and keep good employees. Hopefully, this article won’t sound like you or your shop, but if you have said these phrases lately, you need to read this:
- “Nobody wants to work anymore.”
- “It’s impossible to find good people.”
- “Kids today don’t care.”
- “Why do people keep leaving us?”
Let me point out something that just might feel a little uncomfortable or awkward. Maybe people in your area DO want to work. Maybe they just don’t want to work FOR YOU.
Let’s face it: the reality of the decorated apparel industry is that much of the work we do is physically demanding, deadline-driven, stressful, repetitive, and sometimes highly skilled. Yet many shops still pay wages that barely compete with those for fast food, warehouse, or entry-level retail jobs.
If someone in your town can make more money building sandwiches at Subway than reclaiming screens in your production department, or heat pressing some DTF transfers onto hundreds of shirts a day, why should they choose you?
The reality is that most employee retention problems in our industry are not hiring problems. They are leadership, communication, operational, and compensation challenges disguised as labor shortages. Employees rarely quit all at once. Usually, they leave when something pushes them past where they want to be. Think about what it is like in your shop. Does every day feel chaotic, with expectations constantly changing, managers only communicating when something breaks, or when the pay simply no longer feels worth the stress?
Here’s a fact: every employee you have continuously compares your workplace to every other opportunity available in your area every single day. Which leads to the most important question in this article: Why would anyone want to work for you?
Let’s look at a typical day
Why would someone quit? Let’s look at a typical day in many shops in the industry. Compare this example to the daily life of anyone who works for you.
In our example shop, the team is constantly dealing with:
- Constant production fires. “Stop what you are doing and work on this right now!”
- Missing garments for jobs that have to ship today.
- Art approvals that are still not approved when the job is supposed to be on press.
- Sales overpromised impossible deadlines without understanding or acknowledging the production schedule’s overbooked status.
- Embroidery operators have to stop every ten minutes to fix a thread break caused by cheap digitizing.
- The receiving department is three days behind on inventory. checks because they lack an organized system.
- Press crews are standing around waiting for screens to be burned for jobs due to ship today.
Why do shop owners with this much chaos wonder why morale is low? The above examples can be replaced with any other form of drama that is happening in your building right now.
Here’s the thing. When shops normalize dysfunction, it is usually because of the systems and processes they have built themselves. The chaos that drives everyone crazy feels “normal” because it is the daily reality. For employees, though, this shop environment feels stressful. And stress accumulates.
Broken systems create bottlenecks and operational friction. Without leadership clarity and structural process guardrails, employees don’t feel engaged. Remember, usually stressed-out employees leave their direct managers, not companies.
This is because when employees clock in every morning, they do not know:
- What matters most.
- Whether production is on schedule.
- If everything is ready for them to work or not.
- If management will blame them for something they didn’t create.
It all creates emotional fatigue. Chaos is exhausting when you live inside it every day. What makes this especially disturbing is an environment where the manager only communicates with staff when something goes wrong. Nobody hears “Great job today!” Instead, they only hear, “Why isn’t this done yet?” or “Who screwed this up?”
Over time, employees begin to emotionally disconnect from then shop. They stop caring as much. Productivity drops, frustration grows, and eventually they leave. Not because they suddenly hate the company, but because the work slowly became harder than it needed to be, and what the pay was worth.
Employee retention isn’t about motivation, culture slogans, pizza parties, or finding “better people.” In reality, employee retention is often rooted in operational competence.
Passion does not pay rent
Let’s take a minute to talk about pay. And from the conversations I’ve had with shop owners over the years, it makes people deeply uncomfortable, nervous, and sometimes even angry.
Here’s the truth: passion does not pay the rent.
Too many shops in this industry expect employees to perform highly skilled, physically demanding work while paying wages that barely compete with entry-level retail, warehouse, or fast-food jobs in their area. Then, they act surprised when people leave for less stressful or higher-paying opportunities.
Think about what we actually ask employees to do daily in the shop. The expectation is that they understand sophisticated machinery, can troubleshoot production issues, manage quality standards, hit sometimes impossible deadlines, multitask constantly, and work in environments that are often hot, loud, repetitive, and demanding. This is skilled labor. Yet, in a lot of shops with retention problems, the compensation and benefits for staff members communicate something entirely different. “You’re replaceable.”
It is extremely difficult to build a premium business with discount labor thinking. And here is the part that some business owners can’t admit: if the business model can’t support paying good employees fairly, maybe it’s broken.
This doesn’t mean these owners are bad. It means that the ideal customer target, pricing, production efficiency, scheduling, sales strategy, margins, or operational systems may not support the type of employee team needed to run the business.
Our industry challenge is that we can’t honestly say that we care about top talent. That we want people who care and can produce quality work. Or that we want people who are accountable and do things correctly. All the while paying wages that clearly communicate the exact opposite.
Of course, money isn’t the only reason why people stay or leave a job. People stay working at shops for all kinds of reasons. Autonomy, purpose, skill mastery, growth, career opportunity, recognition, communication, and even how they are managed, are all reasons why someone will stay working at a job. But unfair pay destroys trust quickly.
You have to assume that every employee in the shop is constantly being bombarded with opportunities. Every. Single. Day. They compare where they work to other businesses and evaluate them on compensation, stress, flexibility, leadership, quality of life, and even their daily commute.
Again, here’s the million-dollar question — ask yourself honestly: Why would someone choose your shop over another job somewhere else?
Retention secret: Your managers
I don’t know if you have thought about this much, but your employees do not experience your company through your website, mission statement, or motivational posters hanging in the break room. Nope. Their main point of view regarding the business flows directly through their direct supervisor every single day.
These people are the face of your business to your employees, whether you realize it or not.
And if that is true, how much time and effort do you spend with your managers discussing or training regarding employee retention? Leadership behavior matters more than most people think.
And in our industry, shops constantly promote their “best” employee in a department to a manager. The best printer becomes the production manager. The best salesperson becomes the sales manager. That’s how it works in your shop, right?
But being technically skilled in one area doesn’t matter much when leading people. Just because you can set up a difficult six-color simulated process job in 20 minutes doesn’t mean you know or understand how to communicate expectations, coach employees, manage conflict, build trust, or hold people accountable. Those are entirely different skills.
Employees can survive hard work. But they rarely survive chaotic leadership. The fight-or-flight instinct takes over, and they simply move on to something easier. Strong employee retention rarely starts with perks. What’s needed is stable, predictable leadership.
The stay interview: The most important employee conversations you will ever have
When an employee finally decides to leave, that’s when many business owners or leaders are surprised, and they finally ask questions:
“Why are you leaving?”
“What could we have done differently?”
“Why didn’t you tell us?”
The decision to leave was probably made weeks or months ago. The employee needed to find something else to do before leaving. And these days, they might not even tell you they found another job; they simply don’t show up for work one day.
Instead of waiting for this to happen, smart companies conduct stay interviews. I’m sure you have heard of an exit interview, where someone asks an employee who is leaving a series of questions about their job and why they chose to leave. A stay interview is essentially the same thing, but the question is flipped.
You want to know why they still work for you.
This is crucial stuff. Dig down into how they feel about their job. Find out about their frustrations and stress. Get their viewpoint on their supervisor and how they are treated. Comprehend their career goals and monetary aspirations.
Here’s the important part. If you go down this road, be prepared to hear answers you may not like. But this will be gold. Because you can do something about whatever they tell you. But you can’t become defensive.
Because here’s the thing. If multiple employees are telling you about the same thing, that is not complaining. This is operational data.
Exit interviews explain failure. Stay interviews prevent it. And honestly, many of your employee retention answers become obvious once your employees finally feel safe enough to tell you the truth.
Build your retention plan
To wrap up, employee retention is not something you can solve with a motivational speech, a company picnic, or free pizza once a month. Employee retention works when it is built into how the business actually operates daily.
This means that you need to create systems around hiring, onboarding, communication, training, recognition, documentation, accountability, and career development. People stay longer when they understand what success looks like, when expectations are clear, work feels stable, and you have predictable leadership.
Can they see a future for themselves working for you years from now?
Not everyone wants to be an owner, or even a manager. But employees do want career progress. You can create lead operator roles, trainer positions, workflow specialists, subject matter experts, quality control positions, department head opportunities, or management tracks. Growth doesn’t have to mean a massive promotion. For many, it simply means trust, responsibility, skill development, and recognition.
A calm, organized shop retains people better than a reactive one. Think about it. Do you treat your staff like professionals or a group you need to babysit? If you want to improve your employee retention for your shop, start with a simple 30-day reset. Ask yourself some hard questions:
- Why would someone work here?
- Would I choose this shop over other local jobs?
- Are we paying for skill or just labor?
- Is the daily work organized or chaotic?
- Do employees feel respected?
- How often do we do performance reviews?
- Is there a clear career path for employees to follow?
- Are managers trained to lead people?
Build your retention plan
- Conduct one stay interview with every employee.
- Publicly recognize one employee every day.
- Identify your top three recurring production frustrations.
- Ask employees, “What slows you down every day?”
- Document one major workflow.
- Create clear expectations for every role.
- Cross-train at least one employee.
Review wages against local market conditions.
High employee turnover is a symptom, not a disease. You can trace this back to something that is driving employees away and work on correcting it. At the end of the day, employee retention is not magic. Employees stay where leadership feels stable, systems work, pay seems fair, communication is clear, and daily work feels manageable.
If your best employee quit tomorrow, would you honestly know why before that happened? The shops that keep great employees are not perfect. They simply create workplaces people don’t want to leave.
Marshall Atkinson is a leading expert in the decorated apparel industry, renowned for delivering practical education that drives effective change. His coaching spans artificial intelligence adoption, workflow optimization, cost management, business strategies, and marketing tactics, making a profitable impact on shops worldwide.
Learn more at marshallatkinson.com.
