Lexi grew up in the RV business. She’s the third generation of the Roberts family at Long View RV Superstore, which her grandfather Fran founded in 1959. She started working at the dealership at 16 while she was still in high school. She worked through undergrad and while pursuing her master’s in business administration.

Instead of trying to step into the family business at the top, Lexi opted to learn the dealership from the ground up, determined to build on a strong foundation. She started in parts and service and went on to learn every corner of the operation.

“She can sit in a parts committee meeting and a marketing meeting the same week and be the most informed person in both rooms,” her nominator says.

Inside the store, she identified a gap her father, Frank, admits he couldn’t solve: reaching the next generation of buyers. She built Long View’s social media presence from nearly nothing, launched their TikTok, and created a content program aimed at buyers who shop online before they ever set foot on a lot.

“She didn’t outsource it to an agency,” her nominator says. “She built it herself, in-house, at a dealership that had been selling the same way successfully for six decades.”

Lexi is also a leader outside her company. She holds Connecticut’s delegate seat on the RV Dealers Association (RVDA) board structure, serves as a director of the Recreation Vehicle Assistance Corporation, sits on the Priority RV Network Parts Committee and is part of the RV Industry Association Emerging Leaders Coalition. She’s also a member of the RV Women’s Alliance.

Her work hasn’t gone unnoticed. In 2025, she was named the national winner of the NCM Leadership Development Scholarship through the Mike Molino RV Learning Center, an award open to employees of every RVDA member dealership.

Lexi’s biggest passion outside the dealership is her charitable work with the Care Camps Foundation, which funds medically supervised camps for children with cancer and their families. She led her team to the top fundraising spot in the country in 2025 and now helps lead the foundation’s Young Professionals Board, where she’s building a signature annual fundraising event for the industry — a three-day weekend in Tampa this December with a $500,000 goal behind it.

Lexi’s father, Frank, openly says Lexi is the future of Long View, and she’s preparing for it deliberately. Long View lost its founder, Lexi’s grandfather Fran Roberts, in 2021, just as the whole industry hit the post-COVID market correction. Lexi came into the business full-force during this time and continues to work to not only preserve the company’s legacy but ensure it has a thriving future.

When she’s not working, Lexi enjoys fishing with her dad, training for half marathons, working out at the gym and playing golf.

Lexi’s advice for up-and-coming leaders in the RV industry:

Be yourself. That’s the most important thing. Don’t be afraid to admit when you don’t know something; people respect the effort to learn far more than having every answer. Get involved in as much as you can, think outside the box and stay curious. The learning never really stops.

What it means to Lexi to be a 40 Under 40 honoree:

My grandparents started our dealership in 1959, my dad carried it forward and now I get to carry it into a third generation. That alone makes this honor feel bigger than just me. What keeps me pushing to make an impact isn’t only passion for the business; it’s the mentors and friends this community has given me along the way, and I don’t take it lightly that this industry has given me both.

Matt Poublon’s influence can be felt throughout the engineering department at Keystone RV Company. When he was trusted to train new engineers, he did more than share his knowledge to help them get established. He also created training tools and reference documents that are still used across the organization to onboard and support engineers.

“His methods and work practices have become standards followed by all product engineers,” Matt’s nominator says.

Matt goes above and beyond, working not only as a leader in the engineering department but also helping out with the sales team.

“When our engineering group was shorthanded, Matt did not hesitate to help,” his nominator says. “He supported multiple product lines at the same time, keeping important projects moving and helping the team through a difficult period. He brings that same dependable approach to everyday product improvement. Matt listens to the concern, works through the problem and finds a practical solution that works for the customer. Matt also worked closely with the sales department… He has a strong ability to listen to sales and customer feedback and turn it into practical, manufacturable solutions that improve the product for our customers.”

Matt’s story in the RV industry began when he was just 15 years old, washing units at a dealership. From there, he took on a variety of jobs, including servicing customer units, preparing new units for sale and responding to online sales inquiries.

“Few people understand the RV industry from as many angles as Matt does,” his nominator says. “He knows what matters to customers, dealers, service teams and sales staff because he has worked alongside each of them. Today, he brings that hands-on experience to his engineering role and uses it to develop products that address real customer needs.”

From washing RVs as a teenager to helping shape successful product lines, Matt’s long-standing dedication to the RV industry is clear.

Outside of work, Matt enjoys camping, working on his family farm, hiking with his dog and creating projects with his 3D printer.

Matt’s advice for up-and-coming leaders in the RV industry:

Change is the only constant. The RV industry is constantly changing and evolving. Listen to the guidance from all aspects of the industry, and share your ideas. Make good relationships, build trust, lead by example and never stop learning!

What it means to Matt to be a 40 Under 40 honoree:

I am deeply honored being named a 40 Under 40 honoree. It is a great individual accomplishment but shows all the great leadership and individuals who mentored me along the way. This honor reflects the passion I have for the industry, keeping me motivated to keep evolving and mentoring for generations to come.

Scout entered the industry as the very first candidate in Alliance RV’s sales trainee program in July 2020. Today, he serves as regional sales manager for the Northeast, managing three product lines — Paradigm, Valor and Benchmark — and serving as a benchmark for early-career recruiting within the manufacturer’s network.

“Scout took over the Northeast during one of the toughest retail stretches the RV industry has seen,” his nominator states. “Dealers were carrying aged inventory, were cautious about adding a line and in many cases were cutting brands rather than adding them. Scout’s job was to grow a territory in a market that was shrinking. He did it by being honest about what dealers could actually turn — helping stores move aged units before asking for new orders, building floorplan-conscious order recommendations. Being readily available for dealers when they had a customer and answering the phone and talking to the retail customer was second nature to Scout.”

His tailored approach resulted in growing retail sales in his territory by over 30%, increasing wholesale shipments by 28% and signing more than 15 new dealer partners. Beyond territory management, Scout helped shape the trainee curriculum, mentors incoming sales trainees and stepped in front of the camera to host Alliance’s “Sales Days” video series used to train dealership sales teams nationwide.

“Most reps carry one story into a dealership. He tailors his to what each store actually needs on its lot,” Scout’s nominator says. “He trains sales floors instead of dropping off literature, works weekend events alongside dealer staff and stays reachable long after the order is written. Across the Northeast, dealers treat him as a partner rather than a vendor.

“This industry has an aging workforce and a recruiting problem, and Scout is the person Alliance points to when it tells a 22-year-old there is a real career here. Recognizing him recognizes a path into the industry, not just one person’s numbers.”

His dedication in the field earned him recognition as Wilkins RV Rep of the Year in 2025, with dealers actively requesting his continued assignment due to his consistent communication and hands-on floor training.

A graduate of Butler University with a degree in entrepreneurship and innovation, Scout played four years on the university’s club soccer team. Outside of work, he is a dedicated fan of University of Michigan football and Arsenal FC, and enjoys competitive table tennis.

Scout’s advice for up-and-coming leaders in the RV industry:

My advice is to be genuine, build relationships and always follow through on your word. Work hard for your dealers, be someone they can rely on and be honest even when the answer isn’t always easy. Always be willing to listen and learn from people with more experience, but just as importantly, pay it forward by sharing what you’ve learned and helping the next generation along the way.

What it means to Scout to be a 40 Under 40 honoree:

Being recognized as a 40 Under 40 honoree is incredibly meaningful to me not only because of the recognition itself, but because of what it represents.

As a fourth-generation member of a family with deep roots in the RV industry, I’ve had the opportunity to grow up around an industry that has shaped both my career and my perspective. I’m proud to carry that legacy forward while trailblazing a path of my own.

I’ve been fortunate to learn from great leaders, work alongside talented people and build relationships with individuals who have had a lasting impact on my career. The RV industry has given me countless opportunities, and I’m grateful for the people and experiences that have made this journey possible. To be included among so many accomplished professionals is a recognition I’m proud to receive and one that motivates me to keep contributing to an industry I’m passionate about.

As Newmar Corporation’s retail customer experience coordinator, Natalie serves as a bridge between customers, dealers and internal departments. It’s her job to bring people together across sales, service, marketing, and manufacturing to solve problems, remove customer pain points, and elevate the overall customer experience.

Natalie inspires those around her to think differently about customer care and has been instrumental in advancing the company’s “More Than a Number” philosophy, her nominator says.

“While many organizations rely solely on reports and metrics to measure success, Natalie has helped the sales team maintain focus on the people behind every order and every customer interaction,” Natalie’s nominator says. She has encouraged teams to think beyond transactions and build relationships that last throughout the customer’s ownership journey.

“Her positive attitude and willingness to take ownership have earned the trust of colleagues, dealers and customers alike,” her nominator says, adding that she helps customers feel heard, valued and supported, even during the industry’s most difficult periods.

Over the last several years, the RV industry has experienced unprecedented challenges. Rapid growth during the pandemic was followed by supply chain disruptions, production constraints, changing consumer demand and rising customer expectations.

“Throughout these challenges, Natalie Miller has consistently stepped forward to help Newmar maintain what matters most: an exceptional customer experience,” her nominator says. “Natalie possesses a unique ability to bring calm, organization and positivity into situations that often feel overwhelming.”

Natalie demonstrated strong leadership when she coordinated an opportunity for prospective buyers at the National Indoor RV Centers (NIRVC) Dealer Expo to test-drive motorhomes.

“For many prospective buyers, transitioning into a diesel-powered motorhome can be intimidating,” her nominator says. “The size, complexity and responsibility of operating a luxury coach often create hesitation and uncertainty during the buying process.”

Recognizing this challenge, Newmar created an opportunity for customers to get behind the wheel and gain firsthand driving experience. Over four days, more than 350 individual test drives were coordinated and executed. Natalie was at the center of it all, managing schedules, customer flow, communication between departments, vehicle readiness, and customer interactions while ensuring every participant felt comfortable, informed and confident.

While Natalie’s role as retail customer experience coordinator is not directly tied to a sales quota or financial target, her impact on Newmar’s success can be measured through the thousands of customer interactions and relationships she has helped create throughout her career. One of Natalie’s most significant contributions has been her work at the Newmar Design Center, where she has personally guided hundreds of customers through designing their dream motorhome.

“For many owners, purchasing a Newmar coach represents one of the largest and most meaningful investments of their lives,” her nominator says. “Natalie helps transform what could be an overwhelming process into an exciting and memorable experience.”

Natalie turns customers into lifelong ambassadors of the brand. Additionally, when she worked closely with Newmar’s dealer network, Natalie became a trusted resource for dealers seeking guidance on how to better position inventory in an increasingly competitive marketplace.

Outside of work, Natalie loves spending time with her family, creating lasting memories with those she loves most.

Natalie’s advice for up-and-coming leaders in the RV industry:

My advice to future leaders in the RV industry is to be competent. Always do the right thing, even when no one is watching. Be resilient in the face of change, and keep an open mind. Our industry is constantly evolving, and so are customer expectations when purchasing a recreational vehicle. I’d also encourage you to find one or two mentors you can trust and confide in. Without the guidance and support of my mentors, Michelle Kemp and Matt Ellinger, I would not be where I am today. By learning from their example, following their leadership, and applying the lessons they shared, I have continued to grow and prosper year after year.

Having entered the RV industry while still in high school, Robbie has built a career grounded in dedication, operational expertise and continuous growth. Over his 17 years in the industry, Robbie has steadily advanced through retail, parts and service departments, earning promotions from retail associate to parts manager, service manager and, ultimately, east region parts director for Blue Compass RV.

In the post-pandemic period, dealerships across the country faced severe challenges with surplus OEM and aftermarket parts inventory following unprecedented demand. Robbie played a pivotal role in tackling this challenge across his region. Collaborating closely with his store teams and the national parts operations director, he developed and implemented disciplined inventory management processes, successfully reducing inventory to profitable, pre-pandemic levels while maintaining high operational performance.

Beyond improving inventory performance, Robbie’s leadership ensured that his stores remained focused on operational excellence and long-term profitability. His ability to align teams around common goals, drive accountability and adapt to changing market conditions helped position his locations for continued success. As a result, his stores have remained forward-moving, financially healthy and well-prepared to meet both customer and business demands in a rapidly evolving industry.

“Robbie’s strong people skills, leadership abilities and willingness to learn have enabled him to build high-performing teams and drive meaningful results,” his nominator says. “His industry knowledge, operational expertise and passion for development make him a highly respected leader and a valuable asset to Blue Compass.”

Throughout his tenure, Robbie has consistently focused on improving customer metrics, elevating department performance and increasing overall operational profitability. His career progression reflects a deep understanding of dealership fixed operations and a strong ability to lead diverse teams through changing market cycles.

Outside of his work at Blue Compass RV, Robbie is a doting husband and proud father to two boys. An avid outdoorsman, he enjoys spending his free time hunting and spending quality time with his family.

Robbie’s advice for up-and-coming leaders in the RV industry:

I try to live by this quote daily at work: “You teach what you know, but you reproduce who you are.” Find a great leader to grow under, stay humble, always be willing to learn and ask questions. Always seek feedback and be the leader to others that you always wanted in your career. It’s a simple reminder that no matter where you start, if you have the right mindset, work ethic and coachability, the sky’s the limit.

What it means to Robbie to be a 40 Under 40 honoree:

It is a tremendous honor. The RV industry is all I’ve known since high school, and what began as a temporary job has evolved into a rewarding 15-year career. Receiving this 40 Under 40 recognition stands as one of the highest achievements of my career.

ince joining the RV Industry Association (RVIA) in 2016, Samantha has established herself as a trusted legislative advocate and policy expert on Capitol Hill. With over a decade of service, Samantha has steadily advanced through the ranks at RVIA — moving from research analyst to legal and policy analyst, manager, senior manager and, ultimately, director of federal affairs, where she now manages a wide-ranging agenda supporting more than 400 member companies.

Samantha has been instrumental in guiding the industry through dynamic policy shifts, particularly during periods of tariff volatility, where she serves as the primary resource for members seeking clear guidance. Her work led to key legislative victories, including playing a primary support role in overturning the de minimis exemption that negatively impacted the aftermarket segment. Additionally, she was instrumental in securing a major legislative fix through the passage of the Travel Trailer and Camper Tax Parity Act, resolving a long-standing tax deduction inequity for dealer partners.

“Sam is highly respected in the RV industry,” her nominator says. “She has a talent for managing complex legislative landscapes and building key relationships on Capitol Hill that deliver effective advocacy campaigns. As director of federal affairs she supports an extremely dynamic government affairs program. The last 18 months have seen extreme whiplash on the tariff front. Sam is the ‘go-to’ person for members seeking clear, timely and solid direction. The vastness of the federal government affairs agenda is stunning. Her leadership keeps it well prioritized, communicated and successful.”

Her work encompasses writing regulatory filings for agencies like the Office of U.S. Trade Representative and Department of Commerce, managing renewal efforts for the Generalized System of Preferences, developing public communication strategies and serving as the primary staff liaison for the Congressional RV Caucuses.

A native of Maine, Samantha has embraced life in Washington, D.C. Outside of work, she has become the go-to local expert on all things D.C. for colleagues and RV Industry Association members visiting the nation’s capital.

Samantha’s advice for up-and-coming leaders in the RV industry:

My advice is to lean into connecting with others in this industry. Being selected for the 40 Under 40 class this year is extra special for me because it also marks my 10th year in this industry. In that time, I’ve learned so much from so many people here — we’re full of not only smart, driven individuals, but some of the kindest and most genuine people I’ve met. Learn from them, become friends with them and don’t just focus on your own success. The rest will follow.

What it means to Samantha to be a 40 Under 40 honoree:

To me, this feels like truly being welcomed into an industry I entered as a complete outsider 10 years ago. There are people in this industry with 30, 40, even 50 years of experience, and their knowledge and dedication still humble me — but this recognition makes me feel like I’ve found a real place here. So much of that is thanks to the people who welcomed me in, answered my endless questions and helped me learn this industry from the ground up. This recognition is as much theirs as it is mine.

As sales manager at Tim’s RV Inc. in Erving, Massachusetts, Nick is responsible for the company’s entire sales process, from showing units to negotiating deals and signing the paperwork. But it’s his top-notch customer service that sets him apart and helps Tim’s RV keep moving units.

“He performs walk-throughs with every customer and handles customer trade-ins and consignments himself,” Nick’s nominator says. “His inTech, Soaring Eagle, Open Range and used unit sales are essential for the success of Tim’s RV and help drive the RV industry forward.”

Customers go out of their way to leave Nick glowing reviews and appreciate that he goes above and beyond.

“Tim’s RV’s online reviews illustrate Nick’s impact on the success of the company through the high stars and kind words,” his nominator says. “Customers praise Nick for his professionalism, customer service and great deals. Many sales customers return to buy a second trailer from him. Clearly, Nick’s work as sales manager is imperative to the organizational success of Tim’s RV.”

Additionally, Nick, who started with Tim’s RV 18 years ago as a mechanic, is always willing to step in and help in the parts and service departments when needed.

After joining Tim’s RV as a mechanic, Nick quickly demonstrated a diverse skill set that won him promotions at the company. He started working in the sales department and eventually stepped into the official sales manager position.

When he’s not working, Nick enjoys camping with his kids, attending car shows and driving his side-by-side.

Though market volatility has slowed sales across the RV industry, Tim’s RV is thriving, despite the inevitable ups and downs, thanks to Nick’s hard work.

“Nick’s leadership of the sales department is incredibly valuable to Tim’s RV,” his nominator says, “and the industry as a whole.”

Nick’s advice for up-and-coming leaders in the RV industry:

Hard work and an eagerness to learn are valuable traits in the RV industry. There is always room to learn new things and being open to learning both service and sales skills will benefit you in the long run.

What it means to Nick to be a 40 Under 40 honoree:

I am honored to be part of a program that highlights young leadership and builds community in the RV industry.

Thor joined Rossmönster in early 2024 as chief marketing officer and was later promoted to chief marketing and sales officer — leading commercial operations for the 70-plus-employee manufacturer, spanning roughly 20 locations and made up of some of the strongest independent RV dealerships in the country.

Thor’s leadership shows up in three places. First, in the teams he has built. He assembled and developed the marketing, inside sales, and dealer support functions from a near standing start, hiring for range rather than resume and giving young marketers real ownership of national campaigns.

Second, in the systems Thor has been willing to build rather than buy. He drove the implementation of a fully custom ERP platform designed for Rossmönster’s high configuration, high average order value production model, giving the company production visibility and order accuracy that off the shelf systems could not deliver at its size.

Third, in how Thor engages the wider industry. Rossmönster now supplies its dealer partners with finished marketing content, campaign assets and qualified leads, so dealers can concentrate on closing rather than on generating their own demand. That is an inverted, factory-led demand funnel, and it is unusual in an industry where the marketing burden traditionally falls on the retailer.

“When Thor got here, we had one dealer, no real marketing team and a spreadsheet where an ERP should have been,” one of Thor’s nominators says. “Two and a half years later, we have a national dealer network, an inside sales team feeding those dealers real buyers and a production system we built ourselves ... Everything he built, he built inside the business, out of the business. That is the part I did not expect.”

As industry sales have continued their downward trend, he has built demand rather than discount. He restructured Rossmönster’s go-to market around three moves: repositioning the product line around customer expectations by shaping the lineup so buyers get a genuine sense of customization, building an inside sales function that protects dealer time by qualifying buyers first and handing dealers customers who are ready to purchase, and taking marketing off the dealers’ plate by producing marketing content and brand building.

Thor’s career in the RV sector includes multiple Silver ADDY Awards from the American Advertising Federation for creative direction, digital publications and film.

An endurance athlete, Thor has cycled across the United States, completed a 67-mile ultra-endurance run and actively competes in bike races. He resides in Colorado, where he centers his work and personal life around outdoor recreation and community building.

Thor’s advice for up-and-coming leaders in the RV industry:

Believe and live the product. Most of whatever success I’ve had traces back to the fact that I don’t just believe in what we build, I actually want the life it’s for. I’m out in these vehicles, on the bike, in the places our customers are trying to get to, and that means I’m iterating on the lifestyle at the same time I’m iterating on the product.

If you’re not living the lifestyle you’re selling, how can you expect a buyer to want what you’re building? You’ll end up marketing a spec sheet. The people in this industry who last are the ones who would own the thing themselves at full price, and that shows up in every decision they make, from how a rig is laid out to how it gets sold.

What it means to Thor to be a 40 Under 40 honoree:

It means a lot, mostly because of who else is on this list. The RV industry is in a genuinely hard stretch, and it would be easy for it to close ranks and wait out the downturn. Recognizing younger leaders during a contraction says the opposite, that the industry is betting on the people who will be running it in 20 years rather than just the ones who ran it for the last 20.

Personally, I’d be lying if I said I built any of this alone. Ross and Luke handed me real ownership of the commercial side at a point when that was a risk, and the marketing, inside sales and dealer support teams are the ones who executed. I’m accepting this on their behalf as much as mine.