Meeting Growing Demand

Soaring Eagle, based in Wakarusa, Indiana, has 55 dealers in North America, but that number will grow as the company boosts capacity to meet demand. Tuttle describes it as controlled growth. New production space will come online next spring. The company, which shipped more units during the first five months of this year than it did all of 2025, is currently on pace to build about 500 units in 2026.

Dealers can be found across the United States, plus seven locations in Canada.

Sales in Canada are surging, so Soaring Eagle hired a Canadian salesperson for the first time earlier this year. Tuttle notes that nearly every dealer has approached the company after learning about its reputation for quality.

“We’re still a small manufacturer, but we’re perfectly fine with that,” Tuttle says. “We build two campers a day. We are growing to meet our dealers’ needs for capacity. As retail sales grow, we will add some dealerships, but we won’t add dealerships just to add them.”

Soaring Eagle is introducing its first motorized product this fall. It is partnering with Bozeman, Montana-based Acela Truck Company. Acela, a specialist in building off-road chassis, is working with Stellantis, owner of Jeep, to modify the Jeep Gladiator to include a longer bed and more cargo capacity. It is designed for the Western fire market, to ascend mountainous regions where big trucks can’t go.

Acela called Tuttle since he had had experience with one of his other companies and asked if he would be interested in building a camper on this chassis. Tuttle readily agreed.

“We’re going to be making a camper on a Jeep Rubicon Gladiator chassis,” Tuttle says. “It’s going to be really cool. We have the opportunity to not only build our first motorized camper, but build one on a chassis no one has ever built on before.”

Just what category will the new motorized model fall into? It’s not a Class A, nor Class B, and it’s not really a Class C. Tuttle says it may launch a new category.

Soaring Eagle is also launching a Western-themed line of truck campers. These will feature rustic interiors, similar to horse trailers. As Tuttle notes, there is considerable overlap between truck camper customers and horse trailer owners.

“A lot of our customers are pulling horses, or they’re pulling boats. We see some opportunity there to expand our market in Texas, Oklahoma and some of those states where there are a lot of rodeos going on. That’s kind of fun for us.”

The MSRP for Soaring Eagle models starts at $20,000 to $22,000 for smaller campers. The next step up is full-size, half-ton campers retailing in the $25,000 to $28,000 range. A step above is the Aquila model, that retails in the $25,000 to $28,000 range. At the top of the line is the Aerie, usually retailing in the upper $40,000s.

Banking on Continuous Growth

Tuttle notes that truck campers are one of the RV segments that has continuously grown over the last 12 quarters.

“We feel as though we’ve played a nice role in that. I mean, not just us, but when we showed that there was a market for the smaller campers, three or four different manufacturers followed us into that market and started building lighter weight truck campers,” Tuttle says. “I tell dealers there is a truck camper renaissance happening in America, and Soaring Eagle Campers is at the forefront of it.”

The Aerie model, which debuted in January 2025, was the company’s first full-sized model with a bathroom and shower. Soaring Eagle also used colors and surfaces to achieve a more open, lighter interior.

The bathroom has a sliding door that’s open when it’s not in use, which Tuttle says makes the camper feel so much more open and spacious.

The Aquila model, also introduced in 2025, is the middle entrant in Soaring Eagle’s lineup. It was designed to fit in the bed of nearly every truck on the market with the tailgate closed. This unique aspect allows owners to still use the truck’s rear camera and the steps built onto most modern truck tailgates.

“Customers loved it,” Tuttle says. “It was probably our No. 1 selling feature, besides our construction.”

Soaring Eagle also included built-in retractable ratchet straps on its lighter weight models. Tuttle estimates that 90% of truck camper owners have to purchase a tie-down system attached to the frame of their truck, so they can attach their truck camper to it.

“We built in retractable ratchet straps on the underside of those campers, so all a truck owner has to do is back under it, attach those straps, tighten them up and drive away. That was revolutionary for the truck camper market,” Tuttle says.

Taking It All In

Being a hands-on owner, Tuttle answers every retail lead, a dozen or more each day. He opens up communication with these potential customers and maintains that communication after they make a purchase.

A Soaring Eagle Campers group has a Facebook page with more than 1,200 owners as members. The page has evolved into a major source of valuable customer input.

“Believe me, we get a lot of feedback,” Tuttle says. “They like to share stories. They ask each other questions and share modifications they’ve made.”

Soaring Eagle responds to this feedback. Most of the adjustments are small tweaks.

Soaring Eagle is also attracting a significant number of customers migrating from travel trailers to truck campers. Tuttle says the Adler models are attracting people exiting tent camping.

“We’re getting people who want to get up off the ground. We’re getting people who are hunters and fishermen and love the outdoors. They’re pulling their boats, so they can’t really get a travel trailer or a traditional RV,” Tuttle says.

Soaring Eagle is also drawing new customers who are downsizing from motorhomes and large travel trailers. Tuttle says those customers are attracted to the Aerie model, because it features a full shower and bathroom.

“The guys coming up from tent camping and are hunters and fishermen, they’re going to be moving into our Adler and our Aquila products, which have a lot of features, but they don’t have the showers,” he says.

Soaring Eagle builds its units in a former Living Lite RV facility. When THOR Industries purchased Living Lite, the deal did not include the buildings. Tuttle also owns Wakarusa Coach, a company that builds motorhomes for the medical industry. It occupies the largest building in the complex and Soaring Eagle builds next door. That building was expanded last year to accommodate Soaring Eagle’s growth.

Tuttle is building a new facility for Wakarusa Coach, with Soaring Eagle taking over the original large building and a smaller one. When construction is finished, Soaring Eagle will have an additional 35,000 square feet of production space. The new space will accommodate the company’s new Jeep product and its new truck camper line.

More expansion is on the drawing board; Tuttle plans to enter the towable market at some point, but he doesn’t plan to rush into it.

“We have drawings of what we want to do when we do it, because we know it will sell. But we’re not ready.”